"Traditional vendors of analytic platforms recognize that in order to expand their reach beyond traditional power users, they must deliver packaged domain expertise and applications to enable self-service by a wider range of users. Service providers are seeking to turn custom project work and domain expertise into repeatable solutions that can be adopted by other organizations more easily.
The result is that end-user organizations selecting analytic applications will have a significantly wider variety of possible providers to evaluate. Organizations evaluating software vendors will almost always find a SaaS version of their packaged applications, and the similarity of product concepts will shift the emphasis of competition to the domain expertise embedded by the vendors into the application. Software vendors will increasingly face a co-opetition situation with their traditional service provider channels, forcing them to augment their own professional service capabilities. Service providers will use packaged applications as an integral part of their customer relationships, implying that there is a greater specialization in the services that they provide."
Sandra E. Serkes, President & CEO of Valora Technologies Inc. Ms. Serkes is a dynamic leader with an extensive background spanning over 20 years in software marketing, product management and corporate strategy, particularly in document processing, computer telephony and speech recognition. One of Valora's original founders, Ms. Serkes has been actively involved in Valora since its inception in 2000. Today, Ms. Serkes oversees Sales & Marketing, Finance & Administration, Operations, Engineering and Corporate Strategy.
A graduate of both Harvard Business School and MIT, Ms. Serkes is a frequent industry speaker and panelist. She is an active participant in the Women Presidents' Org., The Commonwealth Institute, the MIT Enterprise Forum, the Massachusetts Software Council and the Network of Harvard Alumnae. Ms. Serkes serves on the boards of several technology and service start-ups. Ms. Serkes was named a 2006 "Woman to Watch" by Women's Business Magazine.
Valora Technologies, Inc. is the leading supplier of automated document processing solutions for litigation support and other industries reliant on manual database-entry. Our products and services are used to automate a wide range of manual processes - saving significant time and money, and increasing quality.
Aaron Goodisman is a software industry veteran with over 20 years experience in engineering management, software architecture, and product development. Prior to founding Valora Technologies, Mr. Goodisman served as Vice President of Engineering at SilverStream Software, acting as both manager and visionary for this award-winning application server product and its associated development and deployment tools.
Mr. Goodisman received his undergraduate and Master's degrees in Computer Science from MIT and is considered a world expert in Java industry standards and UI design. He is a frequent industry speaker and has authored several articles for industry publications. Mr. Goodisman is named as the inventor on several U.S. patents and currently pending patent applications.